Featuring Chey (Ascendant Financial’s next-generation leader) with Jayson Lowe & Richard Canfield
What if the real breakthrough in your financial life wasn’t a new investment… but a new process?
In this episode of the Wealth on Main Street podcast, Jayson Lowe and Richard Canfield sit down with Chey, a rising leader on Ascendant Financial’s growing American advisor team. Right away, the tone is clear: Infinite Banking isn’t about a “tool.” It’s about controlling your cash flow.
Chey’s story is powerful because it’s not theoretical. It’s lived. It’s earned. And it shows what happens when someone goes from feeling controlled by circumstances… to learning how to reclaim control in the one area most people never truly own:
How money moves through their life.
Military Discipline, Real-Life Debt, and a Wake-Up Call
Chey discusses a major turning point: leaving the military and realizing what control actually means.
In the military, someone else controls your schedule, your location, and your life. When he transitioned out, the mindset shift began:
- “I had to rethink my thinking.”
- “I realized I made $20,000 a year… and I owed $40,000.”
That moment hit hard. It forced a decision: stay in a situation that felt miserable, or step into the unknown and figure things out. Chey chose GROWTH.
The First Big Win: Paying Off $40,000 in 18 Months
Chey did what many people only talk about doing: He paid off $40,000 of debt in about a year and a half. But the real win wasn’t just being debt-free.
The win was what it taught him:
- If you put your mind to a plan,
- break it into small, consistent wins
- and stay committed…you can change your trajectory.
That discipline didn’t just clear debt. It paved the way for purpose.
When Finance Became a Calling (and Why Product-Pushing Failed)
Chey knew he wanted to work in financial services, but his first entry into the industry revealed a major problem. He joined an insurance company that was product-focused rather than client-focused.
Every meeting was about what would make the agent money. Chey pushed back: “Doing it your way will sell clients what they don’t need.”
That misalignment became a gift: he was let go. And that “closed door” became the exact opening that led him to Infinite Banking.
The Moment Infinite Banking Clicked: “A 2×4 Across the Face.”
Chey’s mentor (and business partner) introduced him to IBC using a presentation called “The Ultimate CD.”
It showed a fictional “perfect CD” with ideal features, then revealed: No bank would ever offer that. But those features exist… in a different tool: properly structured whole-life insurance.
Then came the real breakthrough: Chey saw a diagram of how money usually flows:
- Money goes into the bank
- Money gets spent
- Money is gone forever
Then his mentor asked a question that changed everything: “What if you could set up your own personalized banking system?”
Chey’s reaction? He wanted a mountain top… and a megaphone. Because once you see the concept, you can’t unsee it.
The Core Truth: Infinite Banking Is About Cash Flow Control
This line is the heartbeat of the episode: “This is what the infinite banking concept is about. It’s not about any tools. It’s about controlling the process of your cash flow.”
That’s the distinction most people miss. IBC isn’t a “product pitch.” It’s a way to regain control over:
- Where money stores
- How money flows
- How capital grows
- How access works
- How decisions get funded
In other words: financial autonomy.
Why Community Matters (and What the Think Tank Changed)
Che attended his first Nelson Nash Institute Think Tank and described feeling something unexpected: He felt at home. Not because the room was flashy, but because the people were aligned.
He explains something many listeners will relate to: When you leave an environment of like-minded people and return to your normal world, you’ll face pressure:
- Skepticism from family
- Criticism from friends
- Confusion from people who don’t understand
Chey realized the key wasn’t just learning IBC. It was building an environment that supports the mindset.
Stop getting pulled into someone else’s bubble of influence, and start pulling people into yours.
Why Ascendant Helps People “Get It” Faster
Jayson and Richard talk about how many people come into Ascendant’s ecosystem already warmed up:
They’ve watched videos.
They’ve read the book.
They understand the problem.
So the advisor doesn’t have to “convince.” Instead, they get to coach. Chey says it clearly:
- “I want to coach, not just teach.”
- “It’s not product-focused. It’s a mindset.”
That’s why people don’t just buy something. They become the kind of person who can apply the process in their daily life.
What Chey Sees In People Right Now: Uncertainty and a Hunger for Control
Che shares what he’s seeing across the U.S.People feel uncertain about:
- The economy
- The government
- Inflation
- The future
- The value of their money
Then he drops a truth bomb: Time is the only real commodity. And most people are trading it for money that loses value.
So the real question becomes: How do you get your dollar to go further, without giving up control? That’s why IBC resonates right now.
Final Message: Don’t Ignore the Spark
Richard closes with a powerful reminder: If something stirred in you while listening…
Don’t ignore it.
Start the conversation.
Take the first step.
Because the Infinite Banking Concept, when properly understood, doesn’t just change a year. It can change a family line.
Ready to Learn the Real Process?
If you’re new to IBC, Chey’s advice is simple:
Start with the book.
Form your own thoughts.
Then get coaching to apply it.
Because this isn’t about buying a thing. It’s about learning how money works… and then taking back control.